Closing Ceremony

The closing ceremony of the international BRICS Beauty Contest took place in Kazan, during which the winners in the MISS, MRS, and LITTLE MISS categories were announced.

According to the expert jury vote, the title of MISS BRICS 2026 was won by Valentina Alekseeva (Russia). The winner of the MRS BRICS category was Millicent Mpholodi Tlou (South Africa), and the LITTLE MISS BRICS title went to Saffira Kara Guille Dumalaog from China.

The winners were presented with exclusive crowns created by the jewelers of CHAMOVSKIKH. The designs were inspired by the image of the goddess of beauty Augusta and the jewelry traditions of the Romanov dynasty. The central crown, "Augusta Magna," is adorned with over a thousand diamonds. The crowns also feature stones symbolizing the participating BRICS countries.

The ceremony began with a group presentation of the participants. One of the evening’s highlights was a segment dedicated to the host region, the Republic of Tatarstan. As part of the show, a cultural parade took place: contestants showcased the national costumes of their countries, and AR technology displayed symbols of BRICS countries’ cultures on stage.

A distinctive feature of the final was the decision to forgo the traditional swimsuit segment — participants appeared on stage in sportswear by RAIS, a premium sports and casual clothing brand from the Republic of Tatarstan.

The ceremony was hosted by Yana Churikova and Vyacheslav Makarov. Musical guests included Dima Bilan, Klava Koka, L’One, JONY, Betsy, and SEVAK. ELMAN and DINARA premiered their joint song "Dusha," which will be released on music platforms on March 13.

The final jury included representatives of show business, the beauty industry, and culture, such as Philipp Kirkorov, Victoria Lopyreva, Elena Krygina, Vladislav Lisovets, Igor Zhizhikin, Hanna, Olga Seryabkina, Olga Buzova, Nikita Musatov, Mark Tishman, Zara, and others.

Deputy Prime Minister of the Republic of Tatarstan, Leila Fazleeva, noted that the international BRICS Beauty Contest has become a symbol of women's strength, beauty, and friendship among nations.

Contest president Dinara Salyakhova emphasized that the project has become an important international cultural platform, bringing together participants from different countries and creating space for cultural exchange and collaboration.

Participants from 17 countries took part in the BRICS Beauty Contest, including Russia, Brazil, China, South Africa, India, Indonesia, Belarus, Kazakhstan, Malaysia, Nigeria, Thailand, Uganda, Uzbekistan, Vietnam, Cuba, Bolivia, and the UAE.